’)While Hispanic drivers certainly are spoiled for choice when it comes to auto insurance companies in Texas, many may prefer to work with an insurer that speaks Spanish and understands their culture. Enter Fiesta Auto Insurance.
The company was founded in 1999, and focused its franchises in California, but recently expanded into Texas to serve the Hispanic market there. Houston is the first city to see the car insurance company, and should be peppered with the franchises over the next few years.
Benefits to Hispanics
Because many Hispanics don’t have established credit histories and many insurance companies use credit scores to base coverage and rates on, many find it difficult to find affordable insurance policies. Fiesta Auto Insurance, however, does not base rates on credit scores or bank accounts. Policyholders can pay with cash, which is a common method of payment among the Hispanic market.
This permits more drivers in Texas to be eligible for car insurance without overpaying for the privilege.
Additionally, Fiesta Auto Insurance offers a variety of other services, many specific to the Hispanic market:
• Tax preparation
• Personal watercraft insurance
• Motorcycle insurance
• Homeowners insurance
• Rental insurance
• Tenant occupied property insurance
• Commercial auto and property insurance
• Commercial general liability insurance
• Mexico insurance coverage
• Instant wire money transfers
• Motor vehicle registration services
• Travel services
As you can see, the company’s list of services goes beyond what the average auto insurance company provides to its customers, but understanding the Hispanic demographic, the company felt these were the services that would best help its customers.
Fiesta Auto Insurance is actually an insurance broker, so the company can offer a wider variety of policies to its customers. It specializes in nonstandard insurance for drivers who would not otherwise be eligible for a policy elsewhere.
About the Company
Fiesta Auto Insurance also has branches in California, Florida, Michigan, Missouri and New York, and has plans to expand into Illinois, Pennsylvania and Arizona with over 250 new locations by the end of 2010. The company won the Latin American Agents Association Agency of the Year Award in 2007, and has consistently provided top quality customer service to its policyholders. The company is currently expanding, so if you are interested in owning a Fiesta Auto Insurance franchise, visit the website for more information.
If you live in one of the states served by Fiesta Auto Insurance and are interested in learning more about services or getting a quote, visit the company’s website or call a customer service representative to find out about getting your own cash-paid car insurance policy. All of them speak both Spanish and English, depending on your preference.
